The logo & branding was designed in a way that would attract not only the TG but also the end users i.e. children. A lot of colors & shapes were used in the branding which are the first few things a child learns at a playschool. The logo was designed in such a way that the service of the brand is identifiable just from a glimpse at the logo. The font chosen depicts shapes and toys used by toddlers. The book incorporated in the logo represents the ideal of the playschool to impart quality education and in-depth learning at an early age as opposed to just play & games.